12-month content audit
Every published piece is scored for relevance, quality, and performance so we build the strategy on evidence, not assumptions.
Service · Editorial Strategy
Is your content answering questions your audience is actually asking?
Orbitcswift's editorial strategy service gives your team a documented mandate — audience, pillars, cadence, and tone — so every piece of content has a reason to exist.
What editorial strategy actually delivers
An editorial strategy is not a mood board or a list of topics. It is a binding document that answers: who reads this, what do they need to know, in what format, and at what frequency. Orbitcswift conducts audience interviews, audits your existing content library, benchmarks three direct competitors, and produces a strategy document your team can open on any Monday morning and know exactly what to work on. The strategy defines content pillars (typically three to five), a 90-day publication calendar, and a tone guide with real before-and-after examples in your brand voice.
How the strategy engagement unfolds
The process runs over three weeks. Week one is discovery: stakeholder interviews, audience surveys, and a content audit covering the past 12 months of output. Week two is synthesis: we present findings, agree on pillars, and draft the calendar. Week three is delivery: the final strategy document, a tone guide, and a 60-minute walkthrough session with your editorial team. You leave with a shared Notion workspace containing every artefact, editable and yours to evolve. We recommend a strategy review every six months as your audience and market shift.
What the strategy package includes
Three to five content pillars
Each pillar is tied to a business objective and an audience need, with sub-topics mapped out for the first quarter.
90-day publication calendar
A ready-to-use calendar in your project management tool, with assigned owners and format guidance for each slot.
Tone and style guide
Documented rules for language, sentence length, terminology, and brand voice — with annotated examples your writers can reference immediately.
We had been publishing for three years with no real strategy. The audit alone showed us we had 60 articles covering the same topic at different quality levels. The new pillar structure cut our content volume by a third and doubled our organic traffic within four months.
Samuel Otieno, Digital Manager, Thika
Commission your editorial strategy
A strategy engagement takes three weeks and comes with a fixed scope. Contact us for a proposal.