KPI framework
Three to five agreed indicators connecting content activity to business outcomes, documented with definitions and baseline values so progress is unambiguous.
Service · Performance Analytics
Which three pieces of content drove 80% of your leads last quarter?
If you cannot answer that question, your content is operating without feedback. Orbitcswift builds the analytics layer that turns publishing data into decisions your team can act on every month.
Measurement is what separates a content factory from a content guess
Most content teams track vanity metrics — page views, follower counts — without connecting them to business outcomes. Orbitcswift designs a measurement framework that links your content activity to the indicators your leadership team actually monitors: leads generated, email subscribers acquired, product page visits driven by editorial content, and cost per engaged reader compared to paid media. We configure Google Analytics 4, Google Search Console, and your social analytics platform, then build a monthly reporting dashboard in Looker Studio that your team can open on the first working day of each month and understand in under ten minutes.
How the analytics engagement works
The engagement runs in three phases. Phase one (week one) is measurement design: we agree on the three to five KPIs that matter to your organisation, map the data sources, and audit your existing tracking setup for gaps. Phase two (weeks two to three) is implementation: GA4 event configuration, UTM taxonomy, Search Console property verification, and Looker Studio dashboard build. Phase three is handover: a 90-minute dashboard walkthrough with your team, a written interpretation guide, and a template for the monthly analytics review meeting. Thereafter, Orbitcswift offers a monthly retainer to run the review meeting and flag content optimisation opportunities based on the data.
Analytics engagement deliverables
Looker Studio dashboard
A live, branded reporting dashboard updated automatically from GA4, Search Console, and social platforms — shared with your leadership team as a link.
Interpretation guide
A written guide explaining what each metric means, what a good versus a poor result looks like, and which actions to take at each level of performance.
Monthly review retainer
An optional ongoing retainer in which Orbitcswift facilitates the monthly data review meeting, surfaces optimisation recommendations, and updates the dashboard as your content mix evolves.
For two years we produced content and assumed it was working because traffic was up. The analytics framework showed us that 70% of our organic traffic was landing on pages that had no conversion path. We redesigned three articles and our lead form completions went up by 40% in six weeks.
Lilian Njeri, Growth Manager, Thika
Give your content team a monthly scorecard
Analytics engagements are scoped by data source complexity. Contact us for a fixed-fee proposal.